Human-centered UX Leader
dedicated to Healthcare and Gamification.
Nice to e-meet you! I'm Paulina. UX-Leader with over 9 years of experience in user-centered design, I've collaborated with companies like EA, NHS, and startups, focusing on UX, research, strategy and UX operational success.
Currently improving people lives with diabetes through mySugr App.
Healthcare
I'm passionate about integrating clinical safety into design and development processes. I focus on understanding user behavior through user testing and leveraging consistency, patterns to mitigate risks. Ultimately, I see clinical safety as a key differentiator.
Gamification
I foster behavioral and perspective shifts through the Octalysis Framework and its fundamental principles by gamifying user experiences. By employing Octalysis analysis, I uncover valuable product opportunities. It's important to note that gamification principles are applicable across various industries.
Most recent
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Most recent ☻
Supercell Store
UX Design | Prototyping | User Testing
Client: Supercell, North Kingdom
Booking flights, App Design IOS
Lead UX | Design System |
Company: Scott’s Cheap Flight, North Kingdom
User testing revealed patients prioritise continuity of care with the same GP and accept a 1-2 day wait for video appointments. Lack of continuity of care deterred interest in the service.
INSIGHT CONTEXT:
During the pandemic, the Online First Healthcare platform funded by NHS offered a service for patients to use video appointments during COVID-19, alleviating healthcare system pressure.
Need For Speed Unbound Release
UX Design
Company: North Kingdom, EA
Designing for impact: helping women with daily discomfort
Research | Strategy | UI/UX Design
Creation of mobile app “Unload” MVP
Flavourit App. Discover the flavor,
uncork the discussion.
Lead UX Designer | Research | Strategy
Company: North Kingdom, Flavourit
Risk Workshop: Clinical Safety
The Remote Risk Workshop is a collaborative virtual session focused on identifying and mitigating potential hazards within the product user journey. Dive into my approach.
Transforming the recruitment process with an interactive avatar
Research & Testing
Company: Tengai
Word of mouth
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Word of mouth ☻
“She gained pretty soon the nickname of “the user guardian” a sign of the fact that in her work she always has users' interest and point of view as one of the main priorities.“
“Paulina excels in diverse scenarios, from early MVPs to evolving products in growth stages. Yet, her standout qualities lie in exceptional communication and collaboration skills.”
▶ Tim Lukas Leinert, Business Developer at Arctic Game
Work
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Work ☻
Flavourit | App
Lead UX Designer | Strategy | Research
Helldivers II | Arrowhead | Web
UX Designer
Coming Soon
Supercell Creators | Web Platform
UX Researcher
Scott’s Cheap Flight | App
UX Designer
Contact
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Contact ☻
If you're on the lookout for a designer to join forces with, reach out ☻
View all UX & Research
App | Websites | Software
View UI Work
Websites | Apps | Dashboards